CONNECTING
PEOPLE &
STRATEGY
Wendy Wiedenbeck
Marketing & Communications
WORK
ESG TECHNOLOGY STARTUP
Brand, graphic design, and business development tools for startup, including landing page graphics and copy, pitch deck, fact sheets, and abstracts. Communications strategy, environmental, social, and governance (ESG) reporting & data collection strategy, platform architecture, and alignment to industry standards.
REBRAND
PHASE 3: LAUNCH
PHASE 3: LAUNCH
Official brand launch, including project lead for all internal communications, key messages, storytelling, scripts, presentations, video production, event management, and numerous live-stream all-hands events. Launch included new website content (I led bios, quotes, case studies, and careers).
M&A COMMUNICATIONS
Led M&A communications strategy for six acquisitions, including onsite events, executive messaging and presentation decks, social media, public relations, and e-news (via Bananatag, now Staffbase).
INTRANETS
Designed, redesigned, launched, and managed numerous intranet sites, including architecture, content, publishing, and overall channel management. Built from scratch and one major update. Click here to see a sample project proposal.
Creative Content
Ad design and copy
Social Media
Branding, logo development, website content and build-out, social media, graphic design
Media Relations
Proactive and reactive media relations, press releases, social, crisis planning and response, and thought leadership. Click here to see samples
Learn about my professional journey here.